March 26, 2026
Heard it on the Grapevine II: Like your Labels?

Pablo Picasso, Andy Warhol and King Charles III walk into a bar...
Ok, so it's not really a bar, but somewhere, these three giants are hanging out in the same cellar. That's because each of these historic heavyweights has created artwork for some of the finest wine bottles money can buy.
Most wine labels give you the facts: the bottle's vintage, producer... a few tasting notes if they're feeling verbose. It's a tradition that extends back to the Greeks and Romans, who stamped amphorae of wine with details of their contents. But as viticulture became more refined and competition steeper, enterprising producers finessed every possible detail. Even the humble label got its upgrade.

2004 label by HRH Prince of Wales
This story really begins with Château Mouton Rothschild, which boasts designs by the aforementioned members of artistic (and literal) royalty. They first commissioned an artist in 1924, when Baron Philippe de Rothschild asked poster designer Jean Carlu for a bespoke illustration on the label of that year's vintage.
Inspired by the latest Cubist and Art Deco aesthetics, Carlu delivered a sleek, geometric take on the Rothschild symbols of a ram's head and quiver of arrows. However, it took until 1945 for the Rothschilds to commission more label art, this time featuring a patriotic V-for-Victory symbol commemorating the end of the Second World War.

By now, the winery's labels have become a Who's Who of well-known artists. Experts at auction house Christie's explain that for collectors a coveted prize is a complete 'vertical': meaning every bottle from the past century. An art collection you can sip.
It's not just Rothschild wines that combine beauty you can see with beauty you can taste. In 2012, Japanese artist Yayoi Kusama brought her trademark bold colours and polka dots of Veuve Clicquot Champagne, designing a gift box with golden dots that foreshadows the sparkling bubbles within. And if you had $30,000 to spare that year, you could have bought one of the 100 limited-edition sculptures that served as bottle cases.
Each statue, a twining cluster of multicoloured flowers, is a three-dimensional demonstration of how wine inspires art. What better represents the fizzing celebratory spirit of Champagne than the exuberance of Kusama's flamboyant colours and fun-loving forms?
Kusama's sculptural case for Veuve Clicquot Champagne (copyright: Kusama and Veuve Clicquot)
There are plenty of other memorable examples. In 1983, venerable Champagne house Taittinger established the Taittinger Collection, limited-edition bottles that become canvases for renowed artists, from Victor Vasarely's shimmering optical illusions to Roy Lichtenstein's colourfully abstracted grape vines.
The latest Taittinger Collection bottle, celebrating their Taittinger Brut Millésimé 2008, may be one of our favourites. Designed by photojournalist Sebastião Salgado, at first glance it's just an expanse of blackness. But as you look closer, you'll find eyes staring back at you: a leopard, drinking from a Namibian river. Rendered in precise black-and-white, it hints at untamed power.
At Bacchic we love wine because it connects us to culture. Crafted with infinite care, great vintages require the same imagination and creativity as great artworks. Nothing demonstrates this better than these labels, which have become tiny canvases in their own right.
So next time you come to visit us, feel free to linger over the labels, and at tasting sessions, don't forget to discuss how the flavour profile might have inspired the imagery.
P.S. If you want to get straight in on the action, the latest beautiful Taittinger Collection bottle can be bought today from Bacchic.
